|
|
Introduction
|
|
|
|
|
Established in 2007, LOGUSS The Fashion Mantra is part of GADHAIYA GROUP. From men’s
wear to women’s wear, household accessories to cosmetics, LOGUSS The Fashion Mantra
is home to a wide range of products that meet your styling needs. Eager to form
new bonds with potential business partners, LOGUSS The Fashion Mantra is all set
to spread its roots across tier 1 and tier 2 cities. LOGUSS The Fashion Mantra is
eager to expand to Various cities through the franchise model and is looking forward
to proposals from prospective franchisees. What follows is an overview of the requirements
and deliverables part of the LOGUSS The Fashion Mantra Franchisee Agreement…
|
|
|
|
|
Space required:
|
|
|
|
|
The franchisee should have a space of approximately 800-2,000 sq. feet. The exact
requirement may vary from city to city depending upon the size of the city and it’s
potential. However, property should have significant frontage, a minimum of 20-35
feet, with clear visibility from the road for customers.
|
|
|
|
|
Operating Model:
|
|
|
|
|
Merchandise is given to the franchisee on a consignment basis and is not sold to
the franchisee. LOGUSS The Fashion Mantra is responsible for slow-moving/non-moving
merchandise.
|
|
|
|
|
Initial Investment:
|
|
|
|
|
The initial investment by the franchisee will be approximately Rs. 15-20 Lakhs.
This investment will primarily include the interiors / fixtures and capital expenses.
|
|
|
|
|
Bank Guarantee:
|
|
|
|
|
The franchisee will have to provide a bank guarantee to LOGUSS The Fashion Mantra as security.
|
|
|
|
|
Major expenses Incurred by Franchisee:
|
|
|
|
|
Expenses will include Employee cost (salary and their welfare), day to day running
cost of the stores like electricity, stationery, insurance of the fixtures, uniform
for the staff members, telephone and other consumables, repair and maintenance etc.
|
|
|
|
|
Expectation from Franchisee:
|
|
|
|
|
- Selling of merchandise
- Recruitment of store and ancillary staff
- Stock control
- Acquiring customer feed back
- Customer relationship management
- Store maintenance
- Relationship with LOGUSS The Fashion Mantra
- Visual merchandising
- Store security
- Conducting loyalty program
- Relationship with local authorities, property owners, local partners
- Cost control
- Compliance with all regulatory requirements
- Adherence to GADHAIYA GROUP Code of conduct
|
|
|
|
|
Support provided by LOGUSS The Fashion Mantra:
|
|
|
|
|
- Training the franchisees
- Assisting the franchisees in recruitment only during the set up phase
- Marketing support and all kind of Promotion(schemes)
- Replenishment of the stock
- Providing IT Support
- Merchandise support
- Transportation
- Markdown support
- Relationship with franchisees
- Project assistance for the store fit out
- Compliance with all regulatory requirements
|
|
|
|
For further inquiries on how you can join the LOGUSS The Fashion Mantra franchise
team, please write to Mr. SIDDHARTH GADIA at: SIDDHARTH@LOGUSS.IN
|